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Behind each successful business is simply a powerfulness subordinate down nan scenes making it go.
For Boardroom, 1 of those group is Sarah Flynn, who serves arsenic nan CMO, wherever she oversees marketing, maturation strategy and partnerships, and starring initiatives crossed nan company’s cutting-edge events, marque partnerships, and assemblage development. Co-founded by Kevin Durant and Rich Kleiman, Boardroom is simply a premier sports, media and intermezo marque focused connected nan intersection of sports and intermezo done top-notch storytelling, innovative experiences and unmatched entree to talent. Spearheading nan trading division, Flynn useful intimately alongside nan company’s increasing finance portfolio of sports teams and leagues to create trading opportunities and organization engagement.
Full of innovative ideas and talent, she besides produces award-winning movie and TV projects, while helping to oversee Durant’s marketing/partnerships, including his life woody pinch Nike. I sat down pinch Flynn up of Boardroom’s MLB All-Star Celebrity Softball afterparty successful Atlanta, which is an hold of nan company’s expanded strategical business pinch nan MLB.
You tin cheque retired nan question and reply below.
This question and reply has been condensed and edited for clarity.
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SN: Thanks for chatting pinch us, Sarah! Let's commencement by having you present yourself to our audience.
Flynn: My sanction is Sarah Flynn, and I americium nan CMO of Boardroom. My inheritance is very overmuch successful nan intermezo industry, particularly arsenic it pertains to moving pinch talent crossed nan board. I sewage my commencement successful nan euphony manufacture moving astatine independent grounds labels, and knowing nan nuts and bolts of nan manufacture erstwhile it comes to startups. My first occupation was erstwhile I was 21/22—I worked with five dudes successful their thirties astatine a grounds label. It was nan nuts and bolts of knowing each small point that goes into moving pinch an artist, moving connected an medium and knowing really to beforehand a tour. Also, successful those days, we had to navigate nan early days of societal media erstwhile Facebook was conscionable a spot wherever you had to person a assemblage email address. I had to understand what we utilized to telephone caller media, which has now go a standard.
Around 2013, I sewage nan opportunity to activity pinch 1 of my aged bosses astatine Roc Nation, which was appealing to maine because they had a explanation and a guidance company, and they were doing a batch of activity pinch brands. I wanted to grow my knowledge base. A period aft I went complete there, they launched Roc Nation Sports and asked if I wanted to activity pinch nan jock clients successful integer marketing.
I said yes, and it very quickly took complete my universe. I spent immoderate clip astatine The Players’ Tribune aft that, and was past fortunate capable to get a telephone from Kevin Durant and Rich Kleiman. They had near Roc and were starting to build their ain thing. We had worked together for years astatine Roc Nation, and benignant of built a instauration of trust. They asked if I wanted to travel activity pinch them, and accelerated guardant immoderate years later, that point is Boardroom, which is exciting!
SN: Awesome! What is simply a time successful your life for illustration for you?
Flynn: It varies by nan day! I ever show group that 25 percent of nan things I attraction connected for nan day, I whitethorn not person known astir erstwhile I woke up. I ever support myself connected my toes. My world is simply a equilibrium betwixt Kevin’s marketing, which is abstracted from Boardroom, but lives successful nan world of 35V. I’m besides heavy focused this period connected galore events we’re pushing into nan world. We’re moving pinch nan MLB, and their afterparty for nan Celebrity All-Star Game successful Atlanta. We besides person galore upcoming events pinch nan WNBA.
We person a flagship statement that we big each twelvemonth pinch Coinbase, who is simply a valuable partner to us, and I’m moving connected a smaller VIP brunch pinch Chase, which has go a awesome partner to athletes for illustration A’ja Wilson and Steph Curry. They are starting to do much successful nan women’s sports space, and I’m moving pinch them connected thing impactful for WNBA All-Star. I’m besides doing each of nan programme readying for our convention successful September pinch CNBC, "Gameplan." Separately, we person a caller business pinch Yahoo we’re excited about, and a caller show Rich is hosting that we’re successful nan readying stages of, which originates successful August.
SN: Let’s talk astir Fanatics Fest. There was that large infinitesimal pinch Kevin Durant getting traded. How was that overall?
Flynn: It was great! The absorbing point astir Fanatics Fest is that Boardroom and our institution showed up successful aggregate ways. First, we did a three-day jock and immersion programme wherever we had 25 athletes show up, and it was fundamentally like— here’s each nan things you request to beryllium reasoning astir for nan adjacent shape of your career. They sewage to meet CEOs and leaders astir nan country. Bringing these athletes into our world and helping create a larger web for them was ace important. We will beryllium moving that backmost successful December for a batch of nan women’s sports leagues and nan MLB successful their off-season.
On nan level of Fanatics Fest, we helped Major League Baseball do its programming, which was a very cool moment. The 3rd furniture successful each of that was, of course, Kevin Durant is having this awesome infinitesimal connected shape pinch Taylor Rooks aft getting traded, which created other nosy connected apical of everything. It was nosy to talk to Taylor correct aft that.
SN: Could you talk a small spot much astir nan MLB All-Star Celebrity Softball afterparty successful Atlanta?
Flynn: Yes! We person a broad business pinch nan MLB overall. They’ve been awesome partners. The through-line for america has been to activity pinch them to get talent and scope retired to our connections wherever we’ve needed to. We decided to person a celebratory infinitesimal aft nan crippled truthful that each nan players could person a spot to person fun. Quavo’s performing, and we’re leaning into nan metropolis successful of itself. Our contented squad is going to beryllium connected nan crushed arsenic well, capturing those moments.
Then there's nan MLB Awards later connected this twelvemonth successful Las Vegas, which happens successful November, and is different arena to observe nan players. This arena is important to america because it’s an opportunity to beryllium successful nan room pinch these players and springiness them a nosy acquisition erstwhile they’re not successful season. These athletes have a very agelong season, and it’s difficult for them to deliberation astir what they want to do from a trading position during that time. To create off-season productivity and put them successful a room pinch group they wouldn’t usually beryllium successful a room pinch is fun. Last year, Travis Scott came, and it was cool to spot immoderate of these very celebrated shot players excited to beryllium successful a room pinch personification for illustration that.
SN: Let's get to nan ladies. There’s a large play successful Indy for WNBA All-Star. What do you guys person planned for that?
Flynn: This is our 3rd twelvemonth doing a invited to nan play arena pinch Coinbase. They were a institution that, very early on, was putting a liking successful nan crushed pinch investing successful nan W successful a measurement that you are starting to spot a batch of brands do now. It’s a awesome opportunity to observe nan players, influencers and creators that make nan crippled arsenic special. It’s going to beryllium fun, and obviously, Indy is an unthinkable marketplace for nan W. We’re doing thing smaller pinch A’ja Wilson and Chase, too. Also, nosy timing as we’re talking astir nan Collective Bargaining Agreement going into negotiations astir subordinate trading arsenic a whole. From a individual perspective, that is thing I americium ace engaged in, arsenic I’m connected nan Board of Advocates for nan Players Association.
Going into these kinds of moments reasoning apical of mind connected really we show up for these players is ace important.
SN: Awesome. Let’s chat a spot astir Boardroom’s successful movie and tv projects. For example, there’s "Swagger" and "NYC Point Gods." Not a batch of group tin opportunity that they’ve won an Academy Award!
Flynn: Thank you! The distinguishing facet for america is that erstwhile we do those things, they’re passion projects. Film and TV are not a immense portion of our business, truthful erstwhile we do them, it’s because it’s thing we wanted to do. We person a batch of irons successful nan occurrence we’re excited about, but astatine nan aforesaid time, what we do has to person nan correct thought down it, and we person to person nan correct involvement. "Point Gods" is an illustration of a movie that was made successful ample portion because Rich grew up successful New York City, a immense hoops fan, and knowledgeable each of these players increasing up.
It’s nosy to return each of these stories, link them, and talk astir them successful a measurement that honors each different and their history. "Swagger" is different example. We had ne'er worked connected a scripted show before, but we had a awesome narration pinch Apple and Imagine Entertainment, and sewage to activity pinch an unthinkable showrunner and writer successful Reggie Rock Bythewood and his wife, Gina Prince-Bythewood, who needs nary introduction.
Being capable to activity pinch that squad and show thing that was loosely based connected Kevin’s childhood, but besides connected nan present, was incredible. It was a communicative we knew we could person nan correct input connected and trading for. We’re very intentional astir what we spell to marketplace with.
SN: Last question, if location is thing you would for illustration to execute successful nan adjacent 5 years, what would it be?
Flynn: There are truthful galore things! Boardroom has go an established brand, but we’re still conscionable getting started. I deliberation location is truthful overmuch much connected nan array for us. We person immoderate partnerships and movie projects successful nan useful that I’m excited astir and can’t hold to talk about. We want to support increasing and putting stakes successful nan ground. The intermezo constituent is besides very important. From a contented perspective, we’ve been capable to show complete this past twelvemonth that we’re not conscionable a sports media company, but that we’re astir nan business of sports and entertainment. Our past screen communicative was Spike Lee and Michael Rubin.
We’re telling different stories from different people, and being capable to proceed to trade an ecosystem that hits contented and nonstop consumers pinch nan experiential worldly that we do, and our different programs—all of these things activity together and talk to each different to leverage opportunities we’re not moreover reasoning astir correct now.
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